Effective Solutions How Celeb-Favorite Designer Danielle Guizio Started Her Line With $400

When walking down feather the street of New York City, information technology won’t take hanker before you spot Associate in Nursing outfit by Danielle Guizio. The designer establish her eponymous line in 2014, and has since been worn by the the likes of of Bella Hadid, kiley and Kendall Jenner, Hailey Bieber, and even Lady Gaga. While many young designers might feel intimidated about diving head-first into the way industry, that wasn’t the instance for Guizio. “It’s kind of crazy. I feel almost More scared now,” she says. But at the time, she recalls, “I Washington At the point where I hold nothing to lose.”

Guizio started her trade name with astir $400 inch savings. “I Washington working retail, and I had just be saving money. I would just stuff the cash away the likes of inch the drawers of my childhood bedroom. astatine the time, $400 sound like angstrom lot!” she recalls.

She started by creating angstrom accumulation of usance graphic T-shirts from the basement of her childhood home inch new Jersey. angstrom unit friend World Health Organization worked atNylonmagazine encouraged her to get into fashion, but the question washowexactly. One night atomic number 33 they talked, Guizio realized she wanted to start her own collection. “That’s when I say iodin desire to start angstrom unit brand, specifically with graphic tees, because my mind run digitally,” she says.

The duo sat down and make her website that same night. Soon after, Guizio get down fabrication her designs. “I found angstrom unit little shop inch my town that atomic number 53 had drive by angstrom few times, and I essentially walked in there and said, ‘This is all I rich person to spend. please print these t-shirts!’ and I just get down negociate with them.”

The rest, As they say, be history: Kylie Edward Jenner wear one of her piece from that very collection. “I had just set about my brand, and I was on vine and twitter all the time, and my phone get down blowing up. Her first thought was, “Oh my fucking god, be this happening?” Her second was to bank check the web site to make sure everything Washington still working. “As angstrom business owner, when momentum is there, you have to think about how you can sustain it,” she says. “Like order more inventory As those large second happen.”

You may wealthy person also seen many of Guizio’s designs in the latest season ofEuphoria. just the amaze coaction almost didn’t come to fruition at all: It all set out when Guizio receive AN electronic mail that she actually thought was a scam.

“Almost four years ago, we got Associate in Nursing email — and IT wasn’t from Associate in Nursing HBO email address — saying, ‘Hey, we’re make this show that Drake is producing, and information technology include all of these actors,’” she recalls. “But, at the time, the stars that be onEuphoriaweren’t as big, so iodine just wasn’t familiar with them, and it just sounded really fishy.”

One side effect of her success be that Guizio has to be cautious atomic number 33 scammers trying to score free good prey on small businesses. “People email us all the time pretending to be Kylie Jenner’s assistant, so I state my team to ignore it because it’s definitely fake,” she says. But sure enough: “Four calendar month later, I hold angstrom Wyrd feeling that mayhap it wasn’t a scam because atomic number 53 heard that there is actually a new show coming on HBO. We respond the email, and the show’s stylist Heidi Bivens and her team have be so amazing to work with.”

TheEuphoriaboost was major for her brand. Last year, she go to her first CFDAs in 2022 alongside Albert Francis Charles Augustus Emmanuel Ayal of Up next Designer, for whom she make her first usance menswear design. As for which celebrity she’d love to see next in one of her pieces, Guizio reveals, “Beyonce! Also, Kim Kardashian is my figure one,” she says. And keep Associate in Nursing oculus out for daddy royalty: “Madonna hour angle also pulled a few times but hasn’t worn anything yet.” Following successful collaboration with Levi’s and Reebok, she’s manifesting a collab with some other major player: Adidas.

As the designer’s fashion star keep to rise, it’s cogent evidence that anything can fall out with $400 and angstrom unit dreaming — and peradventure AN assist from a Jenner or two.